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Pay Per Click (PPC) Advertising

The quickest way to get top position on the largest search engines is to buy your ranking via "pay per click“ ads. Also known as "Sponsored Results or Sites".

These ads allow you to state how much you are willing to pay for every visitor who clicks on your ads, and the results are ranked accordingly. If your competitor is willing to pay 10p per visitor and you are willing to pay 11p, you will be first and he will be second etc.

This is something RingJohn.com can fully manage from concept to execution.
The major PPC advertisers today are Overture, Espotting and Google Adwords.

As you can see below, MSN, Yahoo and Google all offer these so-called “sponsored links”.
Advertisers bid against each other on an auction basis to achieve higher rankings than their competitors.

You are only charged once someone clicks your ad & visits your website. Prices for ads we currently manage for clients range from 5p to £12 per click.

Unlike most companies who offer a PPC management service, we work closely with clients to constantly improve conversion rates as distinct from just driving traffic to the site.

Conversion Improvement is the core difference between RingJohn.com Ltd and our competitors in the area of PPC Ad management.

Benefits of our PPC Ad Campaign Management

Cost savings by daily monitoring of most expensive phrases.
Setup of accurate tracking mechanisms where possible.
Elimination of wastage. (ie Expensive phrases which don’t generate enquiries)
Implementation of sophisticated bidding rules
Reduction in cost per enquiry thereby improving ROI.
Analysis of which keywords convert into enquiries using independent software
Analysis of which keywords on which search engines convert into enquiries

Costs of PPC Ad Campaign Management

Setup Fee: £1,000
Monthly management fee: 20% of monthly budget (or £200 if greater)

Should your monthly expenditure reach £3,000 ($5,000) or greater, please contact us as we may be able to manage your campaign for free.

MSN - Powered by Overture

The sponsored results on MSN (UK & US) are powered by Overture (UK) and will continue to be until 2005.

Overture ads typically take 3-5 days to be approved by their editors.

(Note that secondary results on MSN were provided by Looksmart until Oct 2003 but this arrangement has now ceased)

The minimum bid for every ad on Yahoo-owned Overture is 10p.

Google - Powered by Google Adwords

Google's internal pay per click advertising service (known as "Adwords") allows advertisers' PPC ads to appear in either the two coloured spaces as shown or more commonly, in a vertical list on the right hand side of the results pages.

Our overall experience across sectors is that Adwords is the most economical PPC system available but this can change between sectors.

Minimum bid is 5p.